Funny. Only the other day I was reading an interview in the weekend paper with the host of Channel Ten’s long running weekend morning music video show, Video Hits, which mentioned how profitable it is for the network:
At Ten, Video Hits is seen almost as part of the furniture, having been on-air in various guises for 25 years.
“It’s one of the most profitable shows on the network”, she says.
[The Age Life And Style, July 2, 2011]
Two days later, up pops new Ten CEO Lachlan Murdoch to cancel it.
It seems an odd decision to me, as surely it must have been a relatively cheap way of filling a lot of airtime. I wonder where the nation’s viewers will have to turn now to get their fix of music videos and sport.
Even odder, though, is this quote at the end of that article from The Australian:
Mr Murdoch, who flagged the cuts earlier this year, blamed rising costs in news, the multi-channel Eleven and Ten’s hit show MasterChef Australia.
Quite. Having the single most successful reality ratings juggernaut on your books (which must surely pull in significant sponsorship revenue if the incessant product placement is anything to go by) must be such a burden. I’m sure the other free-to-air networks–who have been relentlessly throwing their own imitations at the TV wall in an attempt to make one stick–must feel your pain.